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專業傳媒應對技巧 

Professional Media Tackling Techniques


資深傳媒人
不只熟悉印刷傳媒和電子傳媒新聞運作,也是傑出的幕前主持人。
她結合
NLP的語言技巧和傳媒危機處理等學問,加上熱門時事案例、互動討論和督導演練,幫助機構發言人、企業公關和高官議員積極有效面對公眾和傳媒的挑戰,化阻力成助力。課程會有錄像服務提供。


課程大綱:

  • 香港傳媒生態
  • 機構發言人演講技巧訓練 - 語言內容、聲調、和身體語言
  • 危機處理方法
  • 與傳媒建立信任關係的要素
  • 高階語言技巧 - 化解挑戰的催眠語法; 化阻力為助力的語言秘訣; 有效澄清記者發問,迴避傳媒陷阱的方法
  • 即時錄像,提供貼身教練服務
  • 狀態管理,化解心理壓力,加強表現效果


    * 其他題目或內容均可因應貴 公司/ 機構需要,度身訂做! 如欲了解詳情及查詢,歡迎致電 2114-0303與企業培訓課程策劃部同事Mirin Mok 聯絡。

 

Cheung Wai Tsz is experienced in the operation of both print media and TV news, she is also a famous TV program host.

With the tailor-made integration techniques of linguistic and handling risk with media, added with case studies, discussions and practical exercise, assisting spokesperson, public relations and representatives to face different challenges from media. 

 

 

Video recording, instant review & coaching are included in the training.

Participants will be coached individually & instantly, on-the-spot guidance & video record review will be provided by our trainer in order to achieve the best result during speech.

 


Outline & Outcomes

  • Concentrate on the media ecology and press communications in Hong Kong 
  • Craft on corporate positioning and key messages
  • Identify message and objective of the corporate clearly
  • Aware of public and press concerns so that messages can be sent to target public effectively
  • The proper mindset for facing media
  • Learn effective communications including TV interview techniques
  • Lead participants to know how to carry out effective communication with others and press
  • Learn the skills of both verbal and non-verbal communications for meeting press
  • The secrets of handling media interviews
  • Strengthen the effectiveness of speech and presentation by State Management
 

 


*Other topics or contents of training could be tailor-made upon request. For further details and enquiries, please contact our colleague Mirin Mok at 2114-0303.

* 標誌的為必填欄位。